Consultant (2002 - present)
RR Donnelley Kingfish Group
Snapfish Rosetta Stone
Macys, June 2007 – Present
Complete design of a product information management system. Emphasis placed on scalability, workflow efficiencies and a cohesive and intuitive user experience. Personas defined, wireframes completed and testing protocol developed.
Design for a photo workflow management tool. Ethnographic interviews, concept development and wireframe schematics delivered to engineering instead of a requirements specification document.
Intuit, Various Projects
Lead the presentation effort for the Small Business Division site diagram. Contributed to the auditing of 32 sites in the Small Business Division ecosystem. Looked for interactive paradigms across sites and developed a consistent way to represent inconsistencies in the site diagram.
Lead redesign effort for a recent Intuit acquisition,
MyCorporation. Conducted informational interviews, prepared
competitive evaluations, task flows and delivered wireframes
(the new site is scheduled to launch in April 2007).
Lead redesign effort for ProSeries product line marketing
website focusing on “convince me to buy” messaging.
Outlined personas and task flows, delivered detailed wireframes
Yahoo, Various Projects
Initiated and presented comprehensive competitive analysis
for a redesign of the My Yahoo product offering. Competitive
analysis included review of product architecture, target
audience, technical implementation and content offering.
Prepared detailed review of current product offering and
functionality and prepared recommendations for how the My
Yahoo service should evolve.
Developed an interface and workflow for purchasing photo
prints and gifts. Challenges included communicating the
benefits of different delivery methods (In Store vs. Mail
Delivery) and illustrating which products are available
for different delivery methods.
Lightsurf, November 2004 – June 2005
Responsibilities included designing a system to maintain
profiles for any wireless devices that may interact with
Lightsurf’s open standards picture messaging platform.
Designing the web interface for maintaining a text alert
received through a phone and designing a desktop application
for transferring large high resolution photos from a camera
to an internet picture mail server. Specific responsibilities
include creating site maps and page diagrams and User Experience
Specifications that can be delivered to clients and engineering
RR Donnelley, Various Projects
Developed design for a new RRDonnelly service, ProxyVote.
Including all interactivity and visual design.
Designed and implemented the RRDonnelly Global Capital
Markets website and Real Corporate Lawyer website. Prepared
the site structure, page layout , graphic design and html.
Responsible for the information architecture and interaction
of a new web based application called “One Place”.
This project involved trying to bring the functionality
of many disparate systems into one place. Deliverables include
information architecture and page layouts/wireframes for
the overall integration and workflow diagrams for creating
and tracking a work order.
Responsible for information architecture and page layouts
for RR Donnelley’s Net.filer system, an online, self
service SEC compliance tool. Created information architecture
site maps and all user workflows for filing forms directly
with the SEC.
Snapfish, March 2004 – June 2004
Responsible for proposal and detailed design documentation
for integrating camera phone photos (low resolution) into
a digital photo (high resolution) printing website.
Salesforce.com, March 2003 – February 2004
Responsible for the complete redesign of Salesforce.com Administration
Console. This includes reworking the information architecture
and page layouts. Establish and publish user interface guidelines
the marketing and engineering teams.
Responsible for review and recommendations for the Salesforce
User Education project. Specifically, how users find information
about and educate themselves on new and advanced features
in the Salesforce system. This project also included redesigning
the information architecture and page layouts for the help,
support and training systems.
Full Time Positions
February 2001 – November 2002
Creative Director, Model N South San Francisco,
Responsible for the Interaction and Visual Design of on-line business
applications. Work closely with Product Managers and Engineers
to create elegant solutions to interface problems. Conducted user
to identify requirements and priorities from a users perspective.
Created site maps, work flow diagrams, and screenshots as tools
to contribute to the spec writing process. Prepared user test plans
and translated results to update application behavior. Managed
and trained two junior designers and one html implementor. Wrote corporate
interface and visual style guide.
November 1999 – February 2001
Creative Director, Switchouse, Inc San Francisco, CA
Responsible for overall design and user experience of an e-commerce
website. Worked closely with the Vice President of Marketing to
help define target audience and develop a communication strategy.
Worked with product managers to determined product priorities and interpret
specifications in a user-friendly manner. Wrote usability test
plans and hired moderators to administer them. Turned test results
into action items that my team was able to deliver. Hired and managed
a multi-talented team of graphic designers, web developers, writers
and user interface designers. Managed the definition of corporate
visual standards, created advertising policies and specifications
for our website. Managed relationship with an outside advertising
July 1996 - October 1999
Healtheon/WebMD Corporation Santa Clara, CA
Manager,Human Interaction Design
Managed a multifunctional team of Interface Designers, Graphic
Designers, Usability Analysts and Prototypers. Grew team of three
to team of twelve. Acted as liaison between design team, engineering, deployment
and marketing. Produced budgets and timelines, educated new employees
on the importance of usability testing and user interface architecture.
Initiated and contributed to the definition of corporate interface
guidelines which includes specifics on interface behavior as well
as visual standards.
Provided all graphic support for new product development of health
related web sites. Managed contributions of outside design firms
and contractors. Produced graphical templates for large-scale application
deployments with emphasis on quick download times and cross platform
accessibility as well as smaller deployments with emphasis on visual
appearance. Worked in a variety of visual styles until a corporate
direction was defined.
June 1993 - July 1996
Interactive Media Designer, Oracle Corporation Redwood
Designer and art director
for Oracle’s New Media Division.
Produced a suite of applications for Oracle Interactive Television
on display at Walt Disney’s Epcot center in Orlando, FL. This
included managing video content, sound production, graphic content
and user interfaces. Handled up to five projects at a time, initiated
graphic direction, project flow, time lines and budgets. Worked with
development engineers to produce easily understood demonstrations
of Oracle’s new technology for ISDN and the Internet. Applications
were designed to appeal to both non-technical and technical audiences,
balanced issues of speed performance and graphic quality.